A shared passion as the foundation
Negroni19 was born from an exceptional friendship that has lasted for more than twenty-five years. Four friends, also two couples, found each other over the years not only in their personal lives, but also in their professional careers. These shared experiences have led to a close bond, built on trust, mutual respect and a common ambition to create something lasting together.
Shared dinners, inspiring conversations and travels formed the breeding ground for a dream that had lived for a long time: building a company of their own in which passion, craftsmanship and joie de vivre come together.
The inspiration behind the brand
During those many moments together, there was one tradition that kept returning: enjoying a carefully prepared Negroni as an aperitif. The iconic cocktail grew into a symbol of connection and quality. From that shared appreciation came the idea to create a premium brand of their own that brings authentic Italian aperitivo culture to life in a contemporary way.
On a sunny day on the Belgian coast, this idea took concrete shape. What started as a spontaneous conversation grew into a clear vision: to develop a brand that honors the classic Negroni while offering a complete lifestyle experience.
From dream to reality
The founding of Negroni19 marked the start of an intense and inspiring journey. Thanks to complementary backgrounds in sales, IT, marketing and business development, among others, each of the founders was able to contribute to building the brand from their own area of expertise.
Countless hours were spent refining the concept, designing a unique visual identity and creating a brand experience that radiates quality and elegance. From logo and color palette to packaging, gift boxes and the development of a dedicated webshop: every detail was carefully worked out to guarantee a consistent and authentic look and feel.
Our mission
A premium pre-bottled Negroni
Negroni19's ambition is clear: to offer a premium pre-bottled Negroni that stays true to the tradition of the cocktail first created in Florence in 1919. By choosing high-quality ingredients and a precisely balanced recipe, we strive for a taste experience that can rival that of the best cocktail bars.
Our vision is to offer hospitality professionals a solution that combines efficiency with uncompromising quality, so that every Negroni served offers the same authentic and refined experience.
A brand to experience
Negroni19 wants to be more than a cocktail brand. It is an invitation to consciously enjoy the moment and the people around us. Through a carefully curated collection of clothing, accessories and future products, we want to embody a lifestyle centered on quality, hospitality and timeless elegance.
With Negroni19, we are building a brand rooted in friendship and shared passion, growing into a reference point for lovers of the authentic Negroni and Italian aperitivo culture.
We invite you to become part of this story and discover the art of enjoyment together with us.